Hello – my name is Hunter, and I’m a junkie. My juice of choice is sunscreen. Like many, I dabbled at first in my teen years. Rubbing it on just because “everyone was doing it” – urged by my friends. It went on harmlessly enough. Then, one relatively mild sunburn a few years back, and I became obsessed. And not just some cut-with-lotion recreational balm. I was on the hard stuff. 45 SPF and up. Sweatproof, waterproof, non-stinging, spray-on, rub-on, comfort grip bottles… you name it. I knew where to score the high grade, PABA free for the best price.
I started hiding it from the people in my life. Putting it on in private before joining everyone at the pool. “Running to my car for a minute” for a quick re-app. Then, one day, I found myself using alone. It got so bad I needed a hit of 15 SPF just to get my day started…
Finally my family tried to intervene. “It’s too much,” they said. “Just cut back a little and see how it feels,” they urged. “If for nothing else, you’re going broke on Coppertone,” they pleaded. Nothing worked. I only retreated further into the bottle. Or tube. An ugly, greasy addiction.
But unlike most addicts, I never had a dramatic wake-up call. Rather, one day as I lathered up for the umpteenth time with that intoxicating cocoa-scented elixir, I pondered “This has got to have chemicals in it. What’s the downside of all this ‘protection’?” I shrugged it off, and lathered on.
Then my son was born. And I faced the sobering choice of either getting smart, or raising my boy to follow in my pasty footsteps. So I made a half-hearted attempt at self-help by googling “chemicals in sunscreen.”
And that was the beginning of my new obsession: seeking products that are pure for myself and my family. But that’s no easy task. There’s a ton of information – and misinformation – out there. And, while I’m keen on living a healthier lifestyle, I have a career and family, too. So the hours of confusing research to sort out the pure from the Pewr (TM) is a handful.
I could’ve just waited for the next media-driven craze, but I decided this needed to stick. So my friend Matt and I proclaimed ourselves PureMavens and began educating ourselves and taking on the pursuit of making the world a purer place.